## Peloton Shares Soar After Sex and the City Reboot Appearance ### Big is Back! In the first episode of HBO Max's Sex and the City reboot, Mr. Big (Chris Noth) drops dead of a heart attack after a vigorous workout on his Peloton bike. The shocking death sent shockwaves through social media, and Peloton's stock price plummeted. However, within days, Peloton bounced back in a big way. The company's stock price surged after the release of a new Peloton ad featuring Big, who is alive and well and looking quite cozy in front of a romantic crackling fireplace. ### Peloton's Response A Peloton spokesperson told BuzzFeed News that the company had approved an appearance on the show but was not aware of the character's fate. The company said it was "saddened" by Big's death but was "proud" of the positive portrayal of Peloton in the show. ### Big's Fixation with Allegra In the new Peloton ad, Big is particularly fixated with an instructor named Allegra, who is played in a virtual cameo by real-life Peloton instructor Jess King. Big's infatuation with Allegra has led to speculation that he may be alive after all and that his death in the show was just a dream. ### The Peloton Effect The "Peloton effect" refers to the increased popularity of Peloton bikes after they were featured on Sex and the City. The show's portrayal of Big using a Peloton bike led to a surge in sales for the company. ### Health Risks of Peloton Bikes While Peloton bikes are a popular way to get exercise, it is important to be aware of the potential health risks. The American Heart Association recommends that people with heart health problems consult with their doctor before using a Peloton bike. ### Conclusion The Sex and the City reboot has given Peloton a second chance to connect with viewers. The company's stock price has rebounded, and the new ad featuring Big is sure to generate even more buzz. However, it is important to remember that Peloton bikes are not for everyone, and people with heart health problems should consult with their doctor before using one.
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